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The role of content in business

On social media, we all get caught up in the endless scroll. Every post, every ad, is crafted content competing for your attention. But this content is more than just entertainment; it subtly influences your choices. Content gently steers you towards specific brands or products by building trust and sparking interest.

The power of content is undeniable. Studies show a significant portion of businesses increase sales due to content marketing. But why is content so effective?

Join us 4 pm on Wednesday, May 15th at Ventures Africa's LinkedIn Live Audio Event to discuss The role of content in business.

VA Poll

Recently we asked our LinkedIn audience "How does business content influence your decision-making process?' The results show that 54% of respondents learn about a brand's expertise through content. But can content close the deal? Not quite. While 16% consider a brand over competitors due to content, only 19% are swayed by product value. This highlights the importance of informative content to build brand perception, but other factors influence buying decisions.  Is your content engaging your audience?

BizHive Entertainment

The New Wave of Nigeria’s Soft Power

Soft power - To attract, persuade, influence, and shape preferences through culture. Nigeria has effectively done this through entertainment. Our music, films, and content transcend borders, commanding global attention. As master storytellers, we leverage new technologies to amplify our cultural influence. Read our latest magazine issue to learn more.