VA BizHive: The New Wave of Nigeria's Soft Power
People, stories, and insights behind Nigeria's entertainment success.
Hello👋Venturer,
The moment you've been waiting for is here!
Our latest digital magazine, ' The New Wave of Nigeria's Soft Power,' is now available on virtual shelves. This issue delves into Nigeria's rapidly expanding entertainment industry and its influence on the country's future.
Entertainment is a global economic powerhouse. In 2022, the media and entertainment market reached $2.32 trillion in valuation, up by 5.4 per cent. Countries leverage this industry to generate revenue, export their culture, and enhance their soft power. In Africa, Nigeria stands at the forefront of this movement.
According to Jobberman, the creative sector, encompassing entertainment and media, is currently the second-largest employer of young individuals in Nigeria. By 2025, it should have created 2.7 million more jobs.
In this magazine issue, Ventures Africa engages various industry leaders in music, filmmaking, and content creation. We explore their journeys, successful strategies, and valuable market insights. The issue also underscores the growing influence of technology in shaping the evolution of Nigerian entertainment and the industry's shift towards globalization.
Zainab Amoo,
Social Media Executive
About Ventures Africa
Through award-winning journalism, new school audio-visual content, and active community engagement, Ventures Africa stands as one of the most viewed sources of news in West Africa. Beyond commanding an organic audience, its team has worked to weave the company's story into that of its community. As an online hub for discussion, education, and collective action, the platform provides an energetic and interactive experience for its readers, contributors, and partners.
Since 2015, Ventures Africa has published quarterly digital issues that feature unique perspectives on important topics on the continent. Previous magazine issues have taken unique angles on innovation, the recession, and political cultures of shame in Africa.
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