VA BizHive: The New Wave of Nigeria's Soft Power
... People, stories, and strategies behind Nigeria's entertainment success ...
Hello👋Venturer,
We have a treat for you!
Come Wednesday, October 4th, 2023, our latest digital magazine issue will be live. Titled 'The New Wave of Nigeria's Soft Power', this special issue explores the sharp-rising entertainment business in Nigeria and how it is shaping the country's future.
Entertainment is big business all over the world. In 2022, the media and entertainment market reached $2.32 trillion in valuation, up by 5.4 per cent. Several countries use this medium to generate money, export their culture, and gain soft power. And in Africa, Nigeria is leading this movement.
The creative sector, which includes entertainment and media, is Nigeria's second-largest employer of young workers today, according to Jobberman. By 2025, it should have created 2.7 million more jobs, according to their 2021 predictions.
In this issue, Ventures Africa spoke with several industry leaders across the music, film-making, and content-creation arms of entertainment, exploring their stories, success strategies, and market insights. It also highlights the growing impact of technology in the evolution of Nigerian entertainment and the shift towards globalisation.
Join us as we explore Nigeria's rise to soft power through entertainment.
About Ventures Africa
Through award-winning journalism, new school audio-visual content, and active community engagement, Ventures Africa stands as one of the most viewed sources of news in West Africa. Beyond commanding an organic audience, its team has worked to weave the company's story into that of its community. As an online hub for discussion, education, and collective action, the platform provides an energetic and interactive experience for its readers, contributors, and partners.
Since 2015, Ventures Africa has published quarterly digital issues that feature unique perspectives on important topics on the continent. Previous issues have taken unique angles on innovation, the recession, and political cultures of shame in Africa.
LinkedIn Live Event
Nigeria's creative sectors, especially the music and Nollywood industries, are experiencing significant growth. This has led to an increasing demand for creative and entertainment lawyers who offer a wide range of services, such as guiding clients through copyright and trademark laws, crafting and negotiating contracts, and providing general legal counsel. As more individuals in the creative field sought their assistance, the question is: what’s an effective way to engage with entertainment lawyers?
Join us on Wednesday, October 4, 2023, at Ventures Africa's LinkedIn Live Audio to discuss ‘The Business & Legal Realities of Entertainment’. This event complements our upcoming entertainment issue, so be sure not to miss it!
Remember to stay safe!
