Traffic to transactions🖱️🪙

Building a profitable content funnel as a business

In today's digital age, content is king. But what exactly does that mean for businesses? Content is far more crucial than simply informing customers about products or services. It's a powerful tool that can attract new audiences, build trust, and ultimately drive sales. But why is content so effective?

Join us at 4 pm on Wednesday, May 15th at Ventures Africa's LinkedIn Live Audio Event to discuss The role of content in business.

Meet our speakers

Charles Isidi is the Head of Marketing at Africa's Fintech Summit. He leads digital and performance marketing strategy, growth marketing, public relations (PR), brand marketing, and ecosystem-building initiatives across Africa for some of the most ambitious brands and industry leaders in venture capital and private equity, fintech, wealth tech, telecommunications, political and economic think tanks, banking, agriculture, development organizations, and governments.

Daniel Orubo is a content strategist and marketer with a decade of experience ideating and executing digital media and tech marketing strategies. He has built and managed high-performing content teams, and through content utilization, he has helped B2B and B2C companies across various industries achieve their business goals.

The New Wave of Nigeria’s Soft Power

Soft power - To attract, persuade, influence, and shape preferences through culture. Nigeria has effectively done this through entertainment. Our music, films, and content transcend borders, commanding global attention. As master storytellers, we leverage new technologies to amplify our cultural influence. Read our latest magazine issue to learn more.