The price of entertainment 📺

#205: In today's competitive market, Pay-TV providers need to find a balance between increasing revenue and keeping their customers happy

Hello Venturer, 

Happy new month. It seems like I've been greeting you with that phrase quite frequently this year, doesn't it? I must admit, I enjoy these little coincidences. Our conversations always seem to circle back to my grand plan for making a billion dollars this year. And you know what? Things are progressing quite well on that front.

 The only challenge seems to be the never-ending saga of increasing bills. Just when you think you've caught a break, another one comes. This week, Multichoice Nigeria, the most popular PayTV operator in the country, announced a 25% increase in its subscription prices. This is their second price hike in six months. The last time was in November 2023, when the Pay-Tv operator had enacted a 19% increase. To give more context, their latest price hike is the fifth one in 18 months. Little wonder it caused an uproar on social media. If I had a penny for every time the cost of entertainment went up, well, let's just say I might be closer to that billion-dollar goal.

This week, we explore what Multichoice's latest price hike reveals about the average consumer. 

Suotunimi Orufa

Staff writer.

What Multichoice’s latest price hike reveals about its consumers

Multichoice, the most popular PayTV operator in the country, recently announced an increase in its subscription prices by at least 25%. Read more.

Chowdeck secures $2.5 million seed funding to optimize on-demand food delivery in Nigeria

Chowdeck, Nigeria’s leading on-demand delivery service, has secured $2.5 million in seed funding to optimize its operations and support expansion into more cities nationwide. Learn more.

Why unleashing Africa’s Innovation potential is tied to seeding research-based solutions

Africa’s narrative as a landscape ripe with opportunity and untapped potential has remained constant through several economic cycles. Read here.

Nigeria’s surging inflation threatens basic human rights

On February 15, 2024, the National Bureau of Statistics (NBS) reported that inflation in Nigeria had soared to 29.90 per cent in January 2024. This surge compounds an existing economic crisis, with about 133 million Nigerians classified as multidimensionally poor. Read more.

Weekly Economic Index: The Naira falls again, Kenya’s plan to regulate its Crypto market, and MultiChoice Nigeria hikes prices again.

Here are three big stories from Africa’s business and policy landscape you (probably) didn’t miss but should keep in mind this week.

Soft power - To attract, persuade, influence, and shape preferences through culture. Nigeria has effectively done this through entertainment. Our music, films, and content transcend borders, commanding global attention. As master storytellers, we leverage new technologies to amplify our cultural influence. Please read our latest magazine issue to learn more.

Our Weekly Collectibles

• If you don’t choose what thoughts and images you expose yourself to, someone else will. Discover how you become what you focus on.

• What is it like to lead a powerful nation? Here’s what Michelle Obama has to say about her 8 years in the white house.

• When does democracy stop being of the people, by the people, and for the people? Discover Why South Africans are fed up after 30 years of democracy

#VANUGGET