Hello Venturer,
Podcasting, a digital medium for sharing audio and video content, emerged around two decades ago. However, it has only recently gained prominence in Africa due to a number of factors, including more accessible host platforms, increased smartphone usage, and better internet connectivity. African businesses and creatives have embraced podcasting for its community-building, autonomy, and inclusivity.
African-produced podcasts have seen significant growth, particularly in South Africa, Nigeria, and Kenya. These podcasts have contributed to media freedom and enriched journalism. They've also given a voice to marginalized groups.
With Africa's growing youth population, the future of podcasting on the continent looks promising. It continues to evolve and offers opportunities for media innovation and entrepreneurship. Join us tomorrow, Thursday, October 12, 2023, at Ventures Africa's LinkedIn Live event, 'The Rise of Podcasting in Africa,' where we will discuss the trends, challenges, and opportunities concerning podcasting in Africa.
Watch out for BizHive!
We can’t wait to share our latest digital Magazine Issue, 'The New Wave of Nigeria's Soft Power', with you. It captures the magic behind Nigeria's entertainment renaissance!