The Afrobeats paradox🌍
African talent has transcended borders and captivated global audiences. But, in the process, it has drained resources and opportunities from local markets.
Hello Venturer,
Are you familiar with this movie trope? It's about two deeply-in-love individuals; who envision a lifetime together, planning a beautiful future. One partner aspires to travel abroad to create a better life for both. The other makes significant sacrifices to help them achieve this dream, believing in their shared future.
Once abroad, the travelling partner's eyes are opened to new experiences and possibilities, leading to their success. However, they encounter someone more compatible, leading to a complex emotional dilemma. Back home, the other lover is proud of their partner's achievements but yearns for their return to share in that success.
This tale mirrors the relationship between Africa and its booming entertainment industry. From chart-topping Afrobeats music to critically acclaimed Nollywood films, African talent has transcended borders and captivated global audiences. But, in the process, it has drained resources and opportunities from local markets.
While celebrating this international recognition, we must also address critical questions about who truly benefits from this newfound global spotlight.
This week, we explore the global success of African entertainment and the challenges it poses for its local markets.
Boluwatife Areola
Content Developer, Ventures Africa.
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