Something old, something new, something borrowed 👜
#201: Africa is rich in stories that remind us that we are all capable of greatness. - Chinua Achebe
Hello Venturer,
Happy new month. Can you believe we're already in the second quarter of 2024? Time flies. But hey, with every new month comes new opportunities and adventures. Sometimes those opportunities don't necessarily have to be shiny and brand new. They can be found in revisiting the familiar, the old. It's like uncovering a hidden gem in your backyard. Maybe it's an old draft of a project you once set aside or reconnecting with an old friend whose company you've missed. And it could be reviving a cherished tradition like entrepreneur Aline Mukamusoni did.
23 years old, Mukamusoni started her brand, Amike, after she found solace in the art of a craft she learned from the women in her village who were part of a weaving cooperative. Amike has found its niche in the East African market as customers were quickly drawn to the brand’s exquisite craftsmanship and deeper symbolism.
Aline's story is like a masterclass in blending tradition with innovation. But it also reminds me of a conversation with a friend recently. We found it fascinating how people often water down their cultural roots to fit into the mainstream. It's like they're trying to make it more digestible for the Western world. Aline seems to be on a whole different wavelength. Instead of diluting her heritage, she's mixing it up to create a fusion that everyone can embrace. This week, we follow the journey of Aline Mukamusoni and how she intertwines her personal history with the rich cultural heritage of Rwanda to run a successful business.
Suotunimi Orufa
Writer, Ventures Africa
Rwanda’s Aline Mukamusoni is crafting a legacy of luxury and culture with her brand, Amike
At just 23 years old, Aline Mukamusoni has embarked on a journey that intertwines her personal history with the rich cultural heritage of her homeland. Read more.
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