Risks and rewards💹🛜

The power of social media virality on brands

Hello Venturer,

With so much content vying for our attention online, brands face a constant battle for visibility. To be heard, they need to create something truly remarkable. This is where the power of social media virality comes in. It has the potential to catapult unknown brands into overnight sensations.

Viral content creates a sudden blast of popularity that pushes a brand into the spotlight. It breaks through all the noise and gets people talking, making them remember your brand in a new way. This huge wave of attention and engagement is what makes viral campaigns so powerful.

Brands are harnessing the power of user-generated content to forge lasting connections, foster brand loyalty, and enhance their social media visibility. They actively participate in ongoing conversations and offer unexpected gifts – be it a complimentary service, a luxury vacation, or a clever, timely comment on a trending post. Furthermore, brands are encouraging and amplifying user-created content by incorporating authentic, relatable stories.

However, the path to virality carries both opportunities and risks. A well-executed campaign can be a brand's ticket to success, but a misstep can result in significant backlash. Join us today, January 12th, on Ventures Africa's Twitter space to discuss ‘The Power of Social Media Virality on Brands.’

Our Speakers

Lydia George is the Social Media Lead & Creator at Selar, a platform enabling creators and entrepreneurs to effortlessly sell their content, products, and services worldwide. She shares insights on Nigerian creators, community building, and social media marketing.

Bright Azuh Ucha currently serves as the Head of Marketing at Teesas Education. Formerly, she worked as a Social Media Strategist and Writer at TechCabal. Before joining the TC team in December 2020, she held roles as a Content Writer at The Guardian Nigeria and Transsnet Music Limited. Her writings primarily spotlight African women in technology.

VA Poll

In a recent survey, we asked our audience, "Do you think brands should actively aim for social media virality as a marketing strategy?" The poll results revealed a diversity of opinions, with 69% of respondents believing brands should actively pursue virality as a powerful marketing tool.

However, not everyone is on board. 6% have concerns about this strategy, finding it too risky and unsustainable. They worry about the potential for negative blowback or the fleeting nature of viral trends.

Another 4% stress that the efficacy of this strategy depends on the unique characteristics of the brand and campaign. A one-size-fits-all approach to virality is unlikely to succeed.

A minimal 1% remains uncertain about the value of chasing virality

BizHive Entertainment

The New Wave of Nigeria’s Soft Power

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